Black Grape

styilsh & insightful

Google’s new gtag

Understand the value of your digital marketing investmentTo help you measure all online conversions and optimize the value of your digital marketing investment, upgrade to Google’s latest dynamic tagging solution.GET YOUR NEW TAG
By updating your current Google Analytics tag (analytics.js) to the latest tag (gtag.js), you will benefit from:
 •Future-proof conversion measurement: Benefit from the latest features and integrations as they become available so that you’ll be better equipped to continue measuring conversions accurately if non-Google changes occur. •Code-less tag management: Turn measurement features on and off within your Google Analytics account without having to manually change tags on your page. •Faster and easier integration: Seamlessly implement and integrate with other Google products, such as Google Ads and Google Optimize.
You can find the global site tag (gtag.js) in your Analytics account and implement it directly on your website. Find more information in our dynamic tagging guide. Note: if you already use Google Tag Manager no action is needed.