online & ontrend
Whether you’re selling products to customers, ideas to your boss, or yourself to an employer, we’re all in sales. Here’s how to get the deal done. By Steve Tobak You may not realize it, but the most critical junctures in your career involve selling. Whether you’re selling a product or service to a customer, an idea …
If craft beer is your jam, treat yourself to a regular delivery of some of the best brews around by joining a beer club By Emily Lloyd-Tait Posted: Wednesday March 9 2016 You know what’s a great present idea? A drinkable subscription. But wine is a tricky thing to pick for other people – beer …
So apparently there’s more to craft brewing than just really, really liking beer 10 tips for starting your own beer brand from Quiet Deeds Posted by Alex Weiland Let’s be honest… What guy out there wouldn’t want his own brewery? Imagine having a delicious amber ale crafted specifically to your palate, literally on tap at your …
Today your presence of the internet goes along way in creating and establishing customer perceptions of your wine and winery, which ultimately affects whether people visit your cellar door or buy your wine. There are often problems with websites that you are not even aware of, I recently visited a winery website where it would …
Keeping customers engaged with you and your products helps to build customer loyality and increase sales. Newsletters can be a very significant part of building a loyal customer base, if managed well but they can also be a chore. Black Grape understands the purpose of a newsletter and is experienced in composing and managing newsletters …
What is it ? Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyse customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. There are many systems around …
Wine Clubs can be a very important part of a winery business, but they must be set up and managed effectively. Understanding and getting to know your customers is vital to growing your business, and the only way to do that is to have the appropriate system and people who know how to use and interpret and extract data to build a complete customer profile.
At Black Grape, we have the skills, knowledge and experience to be able to do that for you.
Pricing starts from as little as $199
E-commerce and online shops are a very important tool in growing a business.
The look and functionality play a vital role in selling products.
At Black Grape we know the important of technological solutions coupled with great design, for us the two are vital components in portraying an image consistent with the brand and the winery’s positioning.
Here are some free open source platforms
Black Grape set up pricing starts from as little as $99
In the modern day of connectivity everywhere, it is a matter of “when” and not “why” when it comes to establishing an online presence. Any business, both established and fledgling, will eventually have to take on the challenge of creating a website, a social media account, or another online footprint. It can be easy to …
Answers D. Customers are often wrong but they never stop being the customer. Right or wrong they are to be accorded respect and cared for. Focus on the insights their complaint offers. D. Complaining customers alert you to systemic problems before they drive off more customers. Their complaints represent many more customers who may not …